I will say I don't think the dick nose logo makes any more sense for young kids than it does for us. A cool logo is a cool logo. A lame logo is a lame logo. The Rams head is a lame logo.
Here's a throwback hat with the old logo:
View attachment 70556
And the dicknose modern version:
View attachment 70557
To me the difference is glaring. The word for it is poor branding. So IMO if the Rams want to own LA they would be wise to unfuck that particular mistake.
The LA logo has been used more by the team for good reason. I wasn't a big fan of it when they released it but at least it is legitimate as a logo and ties in well with the community. But that dickhead Rams logo needs to go.