Rams President Kevin Demoff looks ahead to 2025: 'I don't think this organization's ever been in a better place since we returned to Los Angeles than

[Corbin]

people see different things. not sure what that says about them.

I’m not surprised some people defend our logo having a hidden dick. I know exactly what that says about them.

 

[RamFan503]

The 2025 season will mark the Rams' 10th back in Los Angeles. Through the first nine, the organization's growth has included SoFi Stadium and Hollywood Park coming to life in Inglewood, establishing its football and business operations headquarters in Woodland Hills in the San Fernando Valley – with a proposal for a vibrant mixed-use development that will house its permanent headquarters announced Monday – and currently being tied with the Chiefs for the most international marketing and commercializing rights (seven).

Not to mention: Successfully managing the relocation of a game due to wildfires for a second time, except with it being relocated to another state instead of back to L.A.

"I don't think this organization's ever been in a better place since we returned to Los Angeles than we are entering the 2025 season," Rams President Kevin Demoff said last week at the NFL Annual Meeting in Palm Beach, Florida. "The football team is in amazing shape. The fan base is doing fantastic. I think organizationally, we found our footing and what we do really well, and where we can continue to grow and get better. We have an amazing group of people, an amazing group of leaders. I truly say this, I don't know any other organization that could have pulled off what we did for the wild card game on three days' notice. I hope no one else ever has to try. But the fact that we could do that and do it capably well didn't surprise me, and I hoped we would never go through anything like 2018 again. But it was a reflection of just what an amazing group of people we have, how they're adaptive and visionary and can work together.

"We're still better in crisis than we are in normal times. I'll always try to fix that. That's probably true of most, but we're nearly a decade back into this journey, and I take great pride organizationally when you come here and you watch the NFL Films cut-up, and there's a ton of Rams imagery and there's the things we've accomplished, and the rookies of the year and the Super Bowls and the expectations."
Those Super Bowl title expectations remain in place as always. Looking ahead, Demoff said that the organization has to be grateful for the success it has built, while also aware of the dangers and threats looming behind them. How does the franchise continue to build the fan base and continue to grow in L.A., nearly a decade into this journey? How does it continue to push the envelopment from a football perspective and reinvent itself?

Some of those reminders could be seen at last week's NFL Annual Meeting.
The organization is coming off its seventh winning season in eight years under head coach Sean McVay,
including its sixth playoff appearance in that span. And while assistant coaches have consistently developed into head coach candidates or moved on to coordinator roles internally and externally, the player personnel staff is now seeing its own tree growing branches. Former director of college scouting Brad Holmes was hired as the Lions' general manager in 2021; the Jaguars hired former director of scouting strategy James Gladstone as their next general manager.

From a coaching standpoint, five other teams currently have head coaches who previously worked with McVay: The Bengals with Zac Taylor, the Falcons with Raheem Morris, the Vikings with Kevin O'Connell, the Jaguars with Liam Coen and the Packers with Matt LaFleur.

There will be some continuity this spring, though: It's the first time in the McVay era that Los Angeles' head coach hasn't lost a coordinator, with offensive coordinator Mike LaFleur, defensive coordinator Chris Shula and special teams coordinator Chase Blackburn all returning in 2025. In terms of reinvention and evolution, McVay – who has consistently done both throughout his tenure – has talked about his vision for a more versatile offense this year.
"You take a lot of pride when you walk around these meetings and you see the number of coaches who have coached here since we've returned to Los Angeles, the number of GMs here," Demoff said. "We certainly have become a place that the league has looked to for talent, and that talent has had success. And it's great to see James and the front office get recognized for what they've done, because for all of our success and what Les has done, the only person who had been picked is Brad Holmes. You look at the job he's done in Detroit, as executive of the year, too, like you would think that more people would come looking for that. And I am glad that James got a chance.

"And hopefully that means whether it's (assistant general manager) John McKay or (director of scouting, strategy and analytics) Nicole Blake or (senior advisor to the general manager) Ray Farmer, that those people can see now that our front office is a path to getting to go run another franchise, that our coaches continue to be seen as innovative and leaders in that tree, and that we have success."

That innovation has also extended into the business realm of the organization, with big moments like the annual Draft House, or the draft film from three years ago.

As Demoff noted, this is all well and good as of April 1, when this session with local reporters was conducted. The way the NFL works, the Rams could be in a completely different place by May 1.
Still, he thinks back to what he first told members of the organization when it moved to Los Angeles in 2016: "When they write the story 10 years from now about the Rams' return to Los Angeles, did they get it right?"

The continued goal is to push the envelope so the answer is a resounding yes.

"We're nine years in, and I think we're definitely trending in that direction in everything we do, but I want to continue to push the envelope in where we innovate," Demoff said. "Playing a game in Australia, being the first to do that. Expanding to the UAE (United Arab Emirates), which I think has an amazing opportunity for our brand and our franchise, opening up new parts of the world to the NFL. ... But when I look at where this league now, things like players resting in the preseason, Sean started that. Trading draft picks, Les really started that. The healthy and safety and how we work with players and (vice president of sports medicine and performance) Reggie (Scott) and what they've done. Things like the draft house. Things we've done in SoFi Stadium with AR (augmented reality) and VR (virtual reality), male cheerleaders, DJs at games, so many things have started in our building, and that's the creativity and spirit of the group we have here."

That being said, the organization still remains forward-thinking and excited about the next challenge. And in a title-decorated city like Los Angeles, they don't have to look far for motivation.
"There's one thing I hope we continue, (which) is never losing that sense of what's next, and never being satisfied. There's a difference between being appreciative about what we've built and being satisfied, and I don't think anybody is satisfied," Demoff said. "We're excited always about what that next challenge is, that next opportunity is for us, because you're in a city that demands the best.

"The thing I think that's always about exciting about being in Los Angeles, and I said this in 2021, winning one title doesn't mean the next 20 years – Dodgers won a title last year. The Lakers are chasing one. Galaxy won one last year. In the last year, you've seen two major titles, and clearly here, the Lakers are threatening to win one. The Kings are good. This is a city of excellence, and if you don't bring your best every day, you're going to get swallowed up. And I think that's what motivates our staff and our group. The one thing I always want is a passion or delivering for our fans and for each other, and as long as we have that, I think we'll be in great shape."

Wow! That is a great pull. Just makes me so excited to be a Ram fan for all these years. Sure wish my grandpa could see this - maybe he is seeing it. He was at that attendance record breaking first Rams game in LA.

After 57 years as a Rams fan myself, I have never experienced such a great time in this team’s history. So great to be a fan of THE best organization in football.

What a strange trip it’s been.

Go RAMS!!!

 

[RamFan503]

I’m just mad they put a dick and balls in our symbol and act like nobody noticed.

You’re looking in the wrong place.

 

[RamFan503]

I’m confident that if you polled Rams fans under the age of 30 - an overwhelming majority would pick the Rams current uniforms/helmets over those from 20/30/40/50 years ago. The Rams are in the process of building a formidable fan base and (good or bad) appealing to new generations of fans is an important part of that strategy. Full disclosure I’m a 62 year old Rams fan since 1972 that loves the broken horns and most of the uniform features (hate the blueberries and gradient numbers though).

Same age but been a Rams fan since I was five. I still agree though. I think their unis are pretty cool - including the helmets. I don’t really care for the logo that some people see a dick in but all in all, I think most stuff is pretty cool.

And yeah… the blueberries better not come back.

 

[RamFan503]

Well, those cheerleaders wouldn't be interested in the ladies

Maybe true or maybe not. I remember when my older sister was a cheerleader at Cleveland high school in San Fernando valley. They recruited the gymnastic team to do cheer. One of them was my sister’s boyfriend. Not one you would want to fuck with, I can assure you.

Doesn’t really matter. Whatever someone’s preferences are is no business of mine.

 

[RamFan503]

I’m not surprised some people defend our logo having a hidden dick. I know exactly what that says about them.

Come on dude. Let’s not go there.

 

[RamFan503]

Was Demoff addressing the fan base or the corporate sponsors/shareholders ?

A little column A and a little column B?

 

[sloramfan]

what a strange trip it's been...

ive been a rams fan since the days of gabe, snow, potios, iman(nearly the same last name as mine) george allen and deacon...

the highs of the robinson era, and the lows of the "90's...

yes the last 9 years have been pretty strange in comparison to the previous 50...

but there were a few good years sprinkled in with many not so good...

it's probably a reason why the "old guys" either never give up, or just keep the fire lit, despite the occasional blizzard...

and man we been through a few of those...

thanks 503, for sending me down memory lane...

9 years, and really only one tough year...

what a long strange trip it's been...

i'm good with it ...

go rams

slo

 

[El Chapo Jr]

I’m not surprised some people defend our logo having a hidden dick. I know exactly what that says about them.

Maybe the Rams want to show teams they are more hung than them lol? In all honesty, I stop giving a shit after awhile. Hey there's a dick in our logo got old real quick. Not like we get to decide what logo won over the front office peeps. I personally see a Ram but whatever, nothing can be done until the next revamp which I'm betting has zero trace of dick or is flopping out so long it spells out Rams in cursive hahahahahaha

 

[Tano]

 

[Antonius]

Just curious as to why Demoff and Demoff alone gets blamed for the uniform and logo designs? Is he really the sole person in charge of making those decisions - independent of anyone else’s input?

I know he’s the voice of the off the field stuff for fans, so maybe that’s why he alone draws their ire.

I guess what I’m saying is, who says Stan Kroenke isn’t responsible for the look? Probably not him alone either. It’s probably a committee of many people both from the Rams and Nike.

 

[thirteen28]

"The thing I think that's always about exciting about being in Los Angeles, and I said this in 2021, winning one title doesn't mean the next 20 years – Dodgers won a title last year. The Lakers are chasing one. Galaxy won one last year. In the last year, you've seen two major titles, and clearly here, the Lakers are threatening to win one. The Kings are good. This is a city of excellence, and if you don't bring your best every day, you're going to get swallowed up."

Translation: Chargers, it's time to go back to San Diego where you belong.

 

[Soul Surfer]

I’m just mad they put a dick and balls in our symbol and act like nobody noticed.

Because the Rams treat other teams like the dicks they are because we have big balls?

 

[Merlin]

I’m not surprised some people defend our logo having a hidden dick.

It's not really hidden though. Shit is up front and center.

 

[Corbin]

A little column A and a little column B?

Best Aladdin song

View: https://www.youtube.com/watch?v=Qx91ff77yzM

 

[OldSchool]

Just curious as to why Demoff and Demoff alone gets blamed for the uniform and logo designs? Is he really the sole person in charge of making those decisions - independent of anyone else’s input?

I know he’s the voice of the off the field stuff for fans, so maybe that’s why he alone draws their ire.

I guess what I’m saying is, who says Stan Kroenke isn’t responsible for the look? Probably not him alone either. It’s probably a committee of many people both from the Rams and Nike.

There's only one person who can veto KD. And that guy isn't going out there talking about anything so it falls on KD.

 

[TSFH Fan]

(Semi) Good luck fixing the Nuggets, KD, especially if Joker walks in a couple years (or less)

 

[AZRams]

(Semi) Good luck fixing the Nuggets, KD, especially if Joker walks in a couple years (or less)

Finding a coach and a GM that can be in the same room together doesn't sound like it would be that difficult but apparently it is.

 

[TSFH Fan]

Finding a coach and a GM that can be in the same room together doesn't sound like it would be that difficult but apparently it is.

McVay - Snead probably spoiled him

 

[Coliseum Ram]

If you are in charge of Uniforms/Helmets for the Rams Organization, and you don't place 73-99's as regulars, and 64-72's as alternates, then you don't have as good as a fundamental understanding of Rams History and Culture as 90% of absolutely TRUE Los Angeles Rams fans.

END of story.

And spare me the "new generation" nonsense.