It's a pretty big discrepancy. According to PFF, in 2012, Bradford was ranked 14th out of the 33 QBs that qualified in percentage of deep attempts. In 2010, Bradford ranked dead last at 37th.
While the context is understood, it's not like we had a bevy of deep ball WRs in 2012 either. We had Chris Givens...and...
In 2010, we had Clayton and Alexander for probably 8 healthy games.
So I wouldn't say there was a ton in terms of weapons in either year.
I don't go by percentages of attempts in different years as a quantitative measure of comparison.
Let me simplify it.
In 2012, the pass attempts from 0-10 yards was 383.
In 2010, the pass attempts from 0-10 yards was 439.
That's a difference of 56 pass attempts between the two coordinators, and Bradford threw 39 more passes in 2010.
In 2012, the pass attempts from 11-20 yards was 105.
In 2010, the pass attempts from 11-20 yards was 109.
That's a difference of 4 pass attempts between the two coordinators.
So what I'm *trying* to point out is that the dink-n-dunk meme isn't applicable to only Shurmur.
The discrepancy lies in passes over 20 yards, where Bradford threw 20 more passes over 20 yards with Schotty. But. Shurmur drew up plenty of deep routes too, but Bradford was deliberately handcuffed by Spagnuolo in that he had to get rid of the ball in x amount of time. If you look at what Bulger's tendencies were in 2009 (in half the games), you can see that it was Bradford's inexperience that contributed to a lack of a deep ball, coupled with only having two receivers capable of taking the top of a defense for half that time.
My point? Shurmur's not as much of a doof as people think. I mean, look at those two teams (and the Browns) that he had to coordinate. McCoy? Weeden? A rookie Bradford with basically no established receivers? I wouldn't be the least bit surprised if he gets another OC gig and takes what he's learned in Philly and has a decent offense. The guy's very, very smart and extremely pragmatic.