Rams new logo?

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Well, yeah it's nothing like what I thought I'd see. And yes it's trash. I just can't get around the fact that lightning bolts have points and that abomination doesn't.

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The logo above is made of several crescents to show to contour of the edges of a horn in my opinion, not points that extend out and return sharply back like you see on the lightning bolt above.

To each their own. I don't think we should keep arguing about it, but I'd love to hear anything that made me more certain this isn't the logo of the Rams.
On each of the jagged points you draw a line. You have the separation on the C of that logo now. The horns have never had breaks on it either so I don't see how anybody can see a horn on it.
 
mock up in care of Crazylegs

addon.php
 
might be getting exactly what you asked for

for the last couple of years , all we've heard was...................

it's all about the horns

well.................

thats what the new logo is about , it's all about the horns , just liked you wanted

:unsure:

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There is some history to it.

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Hopefully the helmet doesn't look like this

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I wonder if the horns on the helmets will have the same look

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The horn itself looks good to me. Putting that on the helm would be fine, it just gives it a bit of a 3d type look which is ok. If they fatten it at the mask I think it might even look better than the current horn, as I'm a big fan of the sharp tip without the curl.

But as a logo what they're looking for (if this is true) is capturing the wave effect and relationship with SoCal. Which they also did with the stadium. So I am afraid this might be legit.

Lastly the thing I dislike about it is the purplish color. I'm fine with all manner of blue, prefer the navy (dark) blue with metallic gold but I am prepared to adjust my mindset. But not for purple. If they go with a purple blue I will not be buying any jerseys.
 
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The rams lately have done well to keep their plans secret. The first time we'll see what the logo looks like will be when they launch it.

.
We need to send some ROD members undercover to the SoFi site dressed as construction workers to snoop around. The logo will be there somewhere. On a door or a wall or under a desk...start with the luxury boxes and work your way down to the public restrooms.

Any volunteers? Combat experience and/or diplomatic talking your way out of shit experience would be beneficial.
 
Well, Stan basically lives down the street from Pepperdine University. Maybe he was inspired . . .
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I think they figure the fans that hate it will grow to like it, just like all the other fanbases with shitty redesigns. That new logo is definitely horns. Think of the jagged lines as a stylized, less detailed depiction of actual ram horns. Otherwise it would look like a lobster or something. For the record I think it's trash.
 
Saw this comment on a tweet, hope the poster is right:

“You know when I give presentations to certain finicky clients I’m not above throwing in a really ugly option of a design to make the others better. Maybe that’s what this leak is. Something for us to hate so that we love whatever the real one is”
 
In the spirit of giving new things a chance, and being open to change, I just think we all need to take a step back and appreciate the effort and creativity that went into designing this massively disappointing failed abortion of bad taste...
 
In the spirit of giving new things a chance, and being open to change, I just think we all need to take a step back and appreciate the effort and creativity that went into designing this massively disappointing failed abortion of bad taste...
Three years in the making