There has been a lot of posts that suggest there is no point to delaying the announcement of the pick, which is probably driven by impatience, but apart from the obvious pitfalls of stating who you want to pick prior to draft day, such as the player being involved in a crappy situation (irreversibly injured, massive criminal conviction etc) and the ensuing back tracking. I think a lot of people fail to see the marketing value to all these experts tweets/speculations AND the Rams silence. This is huge for a team building a new fan base and tapping in to as many peoples news feeds as possible. It is also huge for the NFL on a wider scale! Just look at the frenzy it has caused on this board already. What is the point (financially speaking) of not continuing to fuel the fire?