I hate to be that guy but the NFL having complete control over 1st downs now or stop a drive for a 4th down to push set up a certain narrative?
Sometimes things are just to fishy with how the NFL sets up games for views and it's proven they aren't against doing what it takes to "Protect the Shield" and/or get as many viewers and new audiences it can get it's hands on.
Prepare for the Kansas City Swifties to upend the Cheatriots because of all the extra eyes a publicity it brings to the NFL and it's customers ( the networks and PPV services now).