And I would "argue" that at some point the original assumption that the NFL owes it ,has some extraordinary responsibility to do as you say , becomes an agenda of it's own and further could be held to be dare we say "programmed "?
In the world of entertainment, and is this anything else ? I think the NFL does a better job of policing the behavior of it's entertainers than the other mediums, i.e. film, music .
You say they should "demand" by what authority ? At what point do you consider that they are responsible as a profit entity more than the other entities ,why go after the league instead of directly at the people you want coerced into the behavior you desire ,isn't that an example of an assumption? Aren't assumptions a result of some form of personal "programming".
POINT? we are all to some degree programmed man, you are a bright guy ,you read and believe a lot of what you read based on more than just empirical evidence ,some even most of what you believe is based upon your assumptive world, as is mine BTW,I think we all need to recognize this about ourselves and be a little less judgmental, lest we lapse into our own duplicity .
I don't in any way doubt that a great deal of the leagues commitment to social issues is PR , but then again most altruism is about ego anyway ,we can't all be Mother Theresa , if you are her equal , God Bless you, I'm not...her equal that is.