There should be nothing comfortable about being numb. And that's the real danger. This is what I feared after Fisher was hired, that after the extremely poor seasons the Rams had before him, that 7-9, 8-8, 9-7, would become the new normal. Yeah, it's better than what we had but as a fan it's still unacceptable.
Owners, front offices, coaches, players, and even some fans get used to mediocrity and consider it normal. Witness the Lions, Browns, and any other mediocre team you can think of. Being half-assed becomes acceptable. When they do have a winning season they don't know how to sustain that winning tradition.
We can knock the Patriots all we want but they don't tolerate losing, at least not for long. I'm encouraged that rumor has it that the Rams organization is using them as a model for how to change the losing culture that settled in during the Linehan/Spags era.
Is three years enough for Fisher/Snead to put that plan into action? That's up for debate. Personally I'm in it for the long haul no matter what but I'd like to see this team make noticeable progress this coming season. The only one who knows for sure whether this is the
"no acceptable excuses" year is Stan Kroenke, and he ain't talking.