DCH reading my mind:
Being a Cardinals fan helps ease the sting. But yeah, I'm a lifelong Blues fan, and not only have we never won a Cup, we went through a stretch last decade where I would contend we had the worst team in professional sports for a year or 2. Then the Rams did the same thing.
But, in my lifetime I've seen the Cardinals win consistently and the Rams win a Super Bowl and come up with the Greatest Show on Turf. The Blues even won a President's Trophy in 2000 (and then lost to the f***ing Sharks in the first round of the playoffs).
However bad it gets at times, I'm a spoiled rotten sports fan.