I guess, my point is, I don't think the smokescreens are necessarily "leaked" from the organizations themselves, but they aren't dispelled when they gain traction, from one of the media types grasping at straws. In this age of twitter, and the instant frenzy that is social media, all it takes is one uninformed "expert" such as a Greg Cosell, to throw something against the wall, and then sit back and watch it explode.
And these guys never bother to confirm anything, and NEVER come back and say ooops when they are so off base with it its sickening. There is no accountability with any of these guys anymore. Its all about hits and clicks on their sites.