1st college game I have watched ... in its entirety ... in 20 years.
Most entertaining for me was that half-way through the first quarter, there were already two Arch Manning commercials (for eye-glasses and shorts, I believe).
I understand the impact of NIL, so I was not shocked or even mildly surprised but if, in the near future, there is a commercial featuring a Sonogram of Tom Brady or LeBron James' first grandchild endorsing a diet soda ... I'm going to lose it man!!!
By-the-way, I found the ESPN coverage to be beyond awful. So Many People ... Talking So Much ... and yet, saying So VERY Little about football.