I have been in agreement with your first sentence now for some time.

I imagine that its Cooper Kupp that not being strongly considered in Rams Org plans. Re-signing Kupp will demand serious salary cap funds something that is & will continue to be in short supply due to Donald/ Goff/ (& soon) Ramsey contracts.
Reynolds might

be in the long term plans much more in line with the teams major
bleeding of cap funds resources. New Ram prospect pass catcher Van Jefferson is primarily a slot WR. We all know who has been our SL since 2017 & it was not Cook/ Woods or Reynolds?