I worked in the cable industry for nearly 40 yrs. The first 22 spent at a equipment manufacturer called General Intrument, later bought out by Motorola.
Our company invented what was called "Impulse Pay Per View". It was the very beginning of video on demand kind of the predecessor to what we call video streaming in a sense.
I can recall at one of our all hands meetings, right after one of the early Wrestle Mania events, which helped put "Pay Per View" on the map, our CEO predicted a pay per view Super Bowl. Not sure if that will happen, but I can see maybe a separate broadcast with enhanced features being streamed.