Does Stafford even use his TEs? Does McVay? McVay had a dominant TE duo in Washington and tried to recreate it, but didn’t use them as primary targets.
What is interesting is that Jordan Reed, who was his go-to in Washington, was the same height as Kupp. He was beefier, but I've always felt that Kupp is a mini-TE and WR hybrid. The two in direct comparison are not that much alike, but both did well in beating an assortment of matchups underneath consistently.
In McVay's offense you can call Kupp a WR and unlike Reed he could line up at X and still produce, but his usage is very much that big underneath weapon from the slot that no DB or LB can solo without getting either trucked or burned.
Nacua is another incarnation of the same mix of threat. He like the other two is 6'2" and the sort of hybrid that is tough for either a LB or DB to take on.
So what it seems like to me is that McVay has found the guys to do what he wants via the WR talent pool, and when it comes to the pure TE role that is left in his scheme he has struggled to find guys who can create a meaningful role from it. Prior to this last draft I was thinking that Sam LaPorta would be a target of his, as he is 6'3" with natural agility in/out of breaks and top pass game instincts, so very much a fit for what McVay wants. Of course we made out quite well with Avila in that round.
In many ways with Kupp in the slot and Higs off the end of the line blocking the Rams are in a stealth 12 set. Because Kupp blocks as well or better than any TE who is a pass game weapon in this league. So really the Rams have a dual TE attack, it's just a guy who is wearing a WR label. Going forward that doesn't mean the scheme wouldn't benefit from a TE who can block or feature in the pass game. If they were to take Bowers for example in this next draft it would be bad for Higs but for the offense it would add a layer of threat off the line that we have not had prior.
All that aside I do think the best thing you could add to this pass game would be a speed option out wide. Because Tutu has not been good enough and will not be good enough. And the Rams still have a problem with that speed element and lack of that threat when they face the best defenses.