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Tipsheet: Rams rank last in NFL team value
Print By Jeff Gordon jgordon@post-dispatch.com
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Rams owner Stan Kroenke talks during a press conference Tuesday, Jan. 17, 2012, at Rams Park in St. Louis. Photo by Erik M. Lunsford elunsford@post-dispatch.com
Enlarge Photo
Poor Stan Kroenke. His Rams are the least valuable team in the NFL according to the latest Forbes Magazine study, worth just $930 million.
The Dallas Cowboys rated as the league's financial MVP at $3.2 billion. The average NFL franchise is worth $1.43 million.
That is quite a discrepancy in a league where each team got $170 million in shared revenue last season -- a total that will jump to $250 million within four years.
The Cowboys raked in $560 million in total revenue, compared to the Rams' $250 million.
The Cowboys earned $246 million in operating revenue last season, compared to just $16 million for the Rams despite this team's highly favorable lease arrangement.
This franchise has lagged behind its peers in ticket sales, premium ticket sales and sponsorship deals, largely because of its historically bad performance since Greatest Show on Turf disbanded.
Noted Forbes:
Rounding out the top four are the New England Patriots, worth $2.6 billion, Washington Redskins, worth $2.4 billion and New York Giants, valued at $2.1 billion. Short explanation: the Cowboys, Patriots, Redskins and Giants were the only NFL teams that were among the league’s top five in both premium seating revenue (at least $55 million) and stadium sponsorship revenue (over $40 million) in 2013. Each of these four teams also saw their values climb by 39% or more the past year.
Here is the Rams' financial nutshell from Forbes:
The franchise would at least double in value in Southern California if it can get a favorable stadium situation. That is the big if, of course, the factor that has kept the NFL out of LA for two decades.
Print By Jeff Gordon jgordon@post-dispatch.com
0
Rams owner Stan Kroenke talks during a press conference Tuesday, Jan. 17, 2012, at Rams Park in St. Louis. Photo by Erik M. Lunsford elunsford@post-dispatch.com
Enlarge Photo
Poor Stan Kroenke. His Rams are the least valuable team in the NFL according to the latest Forbes Magazine study, worth just $930 million.
The Dallas Cowboys rated as the league's financial MVP at $3.2 billion. The average NFL franchise is worth $1.43 million.
That is quite a discrepancy in a league where each team got $170 million in shared revenue last season -- a total that will jump to $250 million within four years.
The Cowboys raked in $560 million in total revenue, compared to the Rams' $250 million.
The Cowboys earned $246 million in operating revenue last season, compared to just $16 million for the Rams despite this team's highly favorable lease arrangement.
This franchise has lagged behind its peers in ticket sales, premium ticket sales and sponsorship deals, largely because of its historically bad performance since Greatest Show on Turf disbanded.
Noted Forbes:
Rounding out the top four are the New England Patriots, worth $2.6 billion, Washington Redskins, worth $2.4 billion and New York Giants, valued at $2.1 billion. Short explanation: the Cowboys, Patriots, Redskins and Giants were the only NFL teams that were among the league’s top five in both premium seating revenue (at least $55 million) and stadium sponsorship revenue (over $40 million) in 2013. Each of these four teams also saw their values climb by 39% or more the past year.
Here is the Rams' financial nutshell from Forbes:
- Price Paid: $750 million.
- Year Purchased: 2010
- Revenue: $250 million
- Operating Income: $16.2 million
- Player Expenses: $151 million
- Gate Receipts: $45 million.
- Wins-to-player cost ratio: 79
- Revenue per Fan: $29
- Metro Area Population: 2.8 million.
The franchise would at least double in value in Southern California if it can get a favorable stadium situation. That is the big if, of course, the factor that has kept the NFL out of LA for two decades.