Cowherd was hard on the idea of trading picks to move up for a WR because the picks are too important and the WR has minimal impact in the overall scheme. He sited the Falcons giving up 5 picks for Julio and having holes all over the roster because of lost picks. There is some merit to that and why not to trade picks but then the Skins did it and are still viable.
Didn't the Falcons have a year or two of playoffs after taking Julio?
I honestly don't think giving up picks is a problem given two things:
1. You hit on the pick you get. Hitting on a round 1 pick, btw, is a guy like Gurley or Donald; impact difference makers.
2. You do well with remaining picks and are shrewd in FA.
Picks are overvalued IMO. When you subtract the misses that are inevitable, and consider that trading up means you are after a guy you are very, very certain of, who you covet, it's hard to knock a team for giving up picks to move up. A team that is well coached can miss on a couple first round picks and still continue to win and make the playoffs.
Even if you lower expectations at QB in round 1 by considering "hitting" to be an 8-10 year career at above average performance, that pick you get is enormously valuable because a QB who produces over time for above average is going to net enormous impact to your team. You could give up 3 years of round 1 picks for Wentz or Goff for example and if you hit they're going to net you so many years of heightened chances of success, wins, and playoffs it's crazy. It of course follows that hitting on a non-round 1 QB is just as valuable (Brady and Montana being obvious examples), and the inevitable logic is that a team who doesn't have a top QB should be drafting the position every year somewhere in the draft with a guy who has a chance no matter how small.
Ok so I know I went off on a tangent there, sorry. But tbh I think I'd give up what they gave up for Julio if I was a coach/GM because chances are with all those picks received you're not gonna find any player who impacts as much as Julio does for his roster spot. The problems they ran into, IMO, was that the staff wasn't overall up to snuff to keep that team on an upswing.